The National Tourism Organization of Montenegro presented the project “Innovative cluster for small and medium enterprises in cross-border tourism -” INNOTOURCLUST “, implemented under the IPA 2 Program Albania-Montenegro-Italy. The aim of this project is, as announced, the improvement of cooperation between small and medium-sized enterprises in Italy, Albania and Montenegro through the creation of innovative clusters for tourism. This cross-border cooperation is focused on integration and training of local business entities in order to meet the demands of international tourist demand. The partners of the project, apart from the NTO Montenegro, are the Chamber of Commerce of Lecce, which is also the lead applicant of the project, the Salento University, the Hospitality and Tourism Agency Termoli, the National Tourist Agency of Albania and the Chamber of Commerce of Tirana, while the total value of the project to be implemented in the next two years is 882,743 euros.

In addition to the project “INNOTOURCLAST”, NTO MNE is a partner involved in the implementation of two more projects.

The project “Building the ADRION brand in tourism: to satisfy all five senses ADRION 5 SENSES” where NTO MNE is the only partner from Montenegro, aims to promote the brand ADRION in tourism by satisfying all five senses of tourists.

Another project “Local cuisine as a tourist offer of the cross-border region”, within IPA cross-border Programme Montenegro-Albania, is planning to increase the competitiveness of the tourism sector through the valorization of cultural and natural heritage, including local gastronomy in the overall tourist offer of the cross-border area.

On this project partners from Montenegro are RDA Bjelasica and Komovi and NTO MNE.

Source: web portal Aktuelno.me.