The Association for Democratic Prosperity – Zid (ADP-Zid) in partnership with the Center “Children Today”(QFS) from Albania within foreseen activities of the project Child friendly tourism in the cross-border area organized the third regional workshop that was held in the period 27-29 January 2020 in Podgorica, Montenegro. On the third regional workshop gathered 16 participants from different organizations, including touristic agencies, directors of ethno/eco hotels and villages in Montenegro, National park, as well as representatives of municipality of Lezhe and local resorts in Albania. Namely, on the first day, Sanda Rakočević, Director of ADP-Zid addressed the participants of the workshop, presented the project’s goals and introduces the lecturers – Professor Almir Peštek, from University Sarajevo, and Professor Goran Ćorluka from University Split. The first session was held by Professor Almir Peštek, on the trends in tourisms, especially related to habits of families with an emphasis on the importance of making long-term goals for business, and not just to focus on short–term projects, as well as on continuous work on keeping existing customers. Moreover, he informed the participants on the importance of storytelling in the creating of the brand, how to make an offer that is catchy, appealing, and noticeable, how to focus on selling the destination as whole and not just a product.

Professor Goran Ćorluka held a presentation on tourism demand determinants and trends. Moreover, he presented in detail how the behaviour of tourism demand is stimulated and motivated by numerous economic, sociological, psychological, demographic and other factors. Namely, during the first part he was introducing tourism marketing and the 7P concept while the second part of the day was dedicated on the concept focused around child friendly tourism. The participants were provided with examples of existing child friendly offers in the world and continent, the explanation on main goal of tourist propaganda, the value of word of mouth propaganda and why it is important to give to tourist more than they expect. At the end of the regional workshop the participants concluded that child friendly tourism and offer as a way of improving the existing tourist offer is something that has a strong potential for overall development of tourism in the cross-border area.